Why One Headshot Isn’t Enough Anymore

Your headshot is no longer just a nice-to-have; it’s your first impression, your digital handshake, and your most visible brand asset. But here’s the truth most professionals are just now realizing:

One headshot can’t do it all.

We live in a multi-platform, multi-context world. LinkedIn, your company website, Zoom, speaking bios, author profiles, press kits; each space calls for a different tone, crop, or feel. And if you’re using the same cropped headshot across all of them, you’re missing opportunities to stand out.

Your Brand Has Layers. Your Photos Should Too

Think about how you show up in different roles:

• On LinkedIn, you want to look confident and trustworthy.

• On your website, you might want a more creative or casual tone.

• For public speaking or media kits, you’ll want something polished but full of energy.

One static headshot can’t speak to all of that.

Enter the Multi-Look Branding Experience

At Chicago High-End Headshots, we created our Multi-Look Branding Experience for this exact reason — to help professionals build a suite of images that show different sides of their brand without needing multiple sessions.

In a single session, we create:

• Classic headshots for LinkedIn or business use

• Lifestyle portraits for websites and speaker bios

• Varied poses and expressions for media kits, Zoom thumbnails, and personal branding

• Outfit and background changes to fit your visual identity

All within the same appointment. Same session fee. You just walk away with more high-value content to use everywhere your name appears.

Your Image Is Your Brand

Think about it: You’ve invested in your career, your business, and your message. Why limit your visual presence to one single frame?

Your audience isn’t one-dimensional. Your image library shouldn’t be either.

Want to See What’s Possible?

Explore our Multi-Look Branding Experience or contact us to schedule your session. We serve professionals in Rolling Meadows and the greater Chicago Northwest Suburbs who are ready to show up powerfully, everywhere.

Ready to elevate your image?

Book your branding experience today.

Written by David McNaney

David McNaney is the founder and lead photographer at Chicago High-End Headshots, where he helps professionals show up as their most confident, competent, and authentic selves through expression coaching and modern, high-end imagery.

But beyond the camera, David is a husband, father, and mental health advocate. He believes in showing up fully for his clients, his family, and anyone who might need a little extra belief in themselves. Whether he’s guiding a client through a vulnerable on-camera moment or supporting his daughters in their bold, compassionate journeys, David is driven by a quiet mission: coaching people into a more empowered version of how they see themselves, and how they’re seen.

He’s not just building a photography business. He’s trying to make a small, meaningful dent in the universe; for good.